Tag Archives: marketing

Einstein’s Last Words

Einstein

Albert Einstein died in 1955, having seen his concepts create a new world of understanding during his life. His passing was at a time when the cold war between the Soviets and the Americans was at a point of escalating. Much of the worry of that year, and the decades that followed were with the growing number of nuclear weapons that both super powers were amassing. The creation of the weapon that could effectively wipe out much of life on our planet was due in part to the theories that Einstein had developed.

Albert Einstein was not only a radical thinker, but he also was an amazingly creative communicator. Although his ideas are beyond the understanding of most of us, he was able to demonstrate his ideas using common speak. His description of the speed of light was done by referencing a moving train, while his explanation of gravity and time was done by the mental picture of an elevator.

The context of communication is so very critical. When looking at something as simple as market trend data for housing in Vancouver, the numbers can be skewed to reflect the researcher’s bias, or to amplify opposing opinions. Our age is quickly moving forward in the means that we communicate ideas and opinions. Today Twitter is evolving weekly to address the quick fix communication needs of social media. To some the world view has transformed into a series of games…spurred on by a generation that has grown up with video games and virtual reality. Looking for a home in White Rock or North Delta becomes an extension of gaming and social media in method and mindset.

The language of the landscape is changing, and as Einstein once said, “We can’t solve problems by using the same thinking we used when we created them”. The notion of communicating value and service is becoming increasingly difficult in a culture and marketplace where information can be accessed quickly and effectively. The answer to meeting the communication demands in the real estate marketplace is not to continue to use the same thinking of even two years ago. Anyone in a service or consultation industry, like the Real Estate Industry, must find new ways to communicate service and value to the new consumer.

The context of the information is important, and although information is freely and readily available, it must be interpreted properly and effectively in order to best serve the constituents. As Albert observed, “Sometimes one pays the most for the things one gets for nothing.”

The hidden costs are often greater than the sticker price. This is why having effective communication is so critical. Understanding the information is more important than having access to the information,

Nothing reflects the need to communicate properly in the right context than Albert Einstein’s last words. Before he passed away, he felt the need to share some final thoughts. The only person in the room was the attending nurse. She heard the final words of the greatest thinker in history. Unfortunately, he spoke them in German, a language the nurse did not understand.

Advertisements